The Regional Development Agency Terra Roxa  (TR) is a Public Interest Civil Society Organization created especially to disseminate information of the economic potential of Northern and Northwestern Region of Parana and seek investors for the region.

Our work focuses on fostering local economic development and integration so as to show Brazil and the world the attractions of the entire region, whose population is approximately 3,500,000 people. There are 211 cities, among which the main ones has over 50,000 inhabitants: Londrina, Maringa Apucarana, Arapongas, Cambe, Umuarama, Sarandi, Campo Mourao, Paranavai, Cianorte, Roladia, Ibipora and Cornelio Procopio.

Headquartered in the city of Roladia, Terra Roxa was officially established in December 2004. One of our mentors is Caio Koch-Weser, one of the most celebrated sons of TRs hometown. Koch-Weser is a former German Vice Minister of Finance, currently the vice chairman of the Deutsche Bank, and his name has been considered for the International Monetary Fund (IMF).

TRI works under a new concept of development in which local integration and cooperation prevail over the individual interests of each city.